The number one question I get from financial advisors who want to work with more doctors is this: "How do I get a doctor's attention?"
Giving the gift of a book might be the highest ROI campaign you can launch in the medical market. Click here to view an on-demand webinar about how to engage doctor prospects and clients with books. You can also download The 9 Money Mistakes Doctors Make and The Myth of the Rich Doctor from that page.
Here are three kinds of books you can distribute:
How do you make sure the doctor ties the value in the book to you?
If your name is on the cover of the book, the book speaks for itself.
If your name is not on the cover, you can bridge the gap with a custom bookmark. The bookmark can display both a picture of the book and your own picture and contact information.
Here's what I recommend you include on your custom bookmark:
The Front
The Back
I help doctors in private practice legally and ethically reduce their tax bills.
I help doctors explore ways to move up retirement.
I help early career doctors both pay off their medical school debt and build wealth.
Here are three ways to design your bookmark:
The design of your custom bookmark is important. You want a professionally-designed bookmark that looks like you, complete with your brand colors and fonts. Here are some options:
When you're ordering bookmarks, you will find tremendous variations in price. Google "Order bookmarks" to see your options.
Think books! They're powerful marketing tools.
My best,
Dr. Vicki
Giving the gift of a book might be the highest ROI campaign you can launch in the medical market. Click here to view an on-demand webinar about how to engage doctor prospects and clients with books. You can also download The 9 Money Mistakes Doctors Make and The Myth of the Rich Doctor from that page.
Here are three kinds of books you can distribute:
- A book that you have written.
- A book that someone else wrote that aligns with your own wealth-building beliefs and practices.
- A hybrid book in which your name goes on the cover. Do this in integrity. I recommend against getting involved in projects in which you're positioned as the book's author when someone else wrote the book. I give financial advisors the opportunity to write a foreword and afterwork for my books. The book's front cover says, "Foreword by ....(Your Name) ..." Your picture and bio go below mine on the back cover. The afterword's call to action shows doctors how they can take the next step with you.
How do you make sure the doctor ties the value in the book to you?
If your name is on the cover of the book, the book speaks for itself.
If your name is not on the cover, you can bridge the gap with a custom bookmark. The bookmark can display both a picture of the book and your own picture and contact information.
Here's what I recommend you include on your custom bookmark:
The Front
- A picture of the book. You can create a picture from the book cover.
- A one-line statement about why the doctor should read the book. For example, if you're distributing The 9 Money Mistakes Doctors Make, the text below it could say, "Doctor, don't let millions of dollars slip through your fingers."
- A call to action. If you're distributing digital books, you can include language like, "Go to this URL for an immediate download of your digital book." The URL is the web address of your landing page where a doctor exchanges his/her name and email for access to the book. OR "Go here to watch our educational videos."
The Back
- Your picture
- Your logo (if you have one)
- Your contact information
- Your broker dealer may insist you include your disclosure somewhere on the bookmark.
- Your positioning statement. The formula is "I help (...this kind of doctor .....) (a result you help doctors achieve). Some examples:
I help doctors in private practice legally and ethically reduce their tax bills.
I help doctors explore ways to move up retirement.
I help early career doctors both pay off their medical school debt and build wealth.
- A second call to action. "Would you like to explore how to apply the ideas in this book to YOUR life? Call xxx-xxx-xxx or go here to set up a complimentary consultation."
Here are three ways to design your bookmark:
The design of your custom bookmark is important. You want a professionally-designed bookmark that looks like you, complete with your brand colors and fonts. Here are some options:
- You can design your bookmark at Vistaprint. They even have a free design service!
- Ask the person who designed your web site if they would be willing to design the bookmark for you.
- You can hire a graphic artist on Fiverr .
- Include 2 to 3 bookmarks with physical books. People hang onto bookmarks, so your name stays top of mind.
- Make digital books more tangible. People pay attention to things they can hold in their hands. Your custom bookmark can be that bridge between digital and physical. Let's say you're going to a medical meeting and you're giving away digital books. You can hand doctors bookmarks that can include instructions about how doctors get their digital books.
- You can physically mail the bookmark to doctor prospects and clients, with an invitation to download the digital book.
- You can include the bookmark in your "shock and awe package."
- If you're low on physical books, give the doctor a bookmark with a promise that you will send the physical book when they are in stock.
When you're ordering bookmarks, you will find tremendous variations in price. Google "Order bookmarks" to see your options.
Think books! They're powerful marketing tools.
My best,
Dr. Vicki