One of the most frequently asked question I get is, "How do I find doctors who could use my services?"
I usually answer with a question, "Could you please describe the doctor most likely to benefit from your services that would be a good match for you?"
Maybe the answer is "Orthopedic surgeons in private practice." Or "Academic employed physicians." Or, "Woman cardiologists."
Then I usually say, "Your goal is to be the go-to-guy or go-to-gal for that group of physicians."
Then advisors usually ask, "But how do I get my FIRST doctor lead, prospects and client?"
One tool that you can use is Zocdoc. This is an online scheduling platform that you can use "off label." You simply describe what kind of doctor you want to see and your zip code. Zocdoc then offers you the names of such doctors within a radius you define. This is prospecting list for you. You can hire a virtual assistant who can create a list for you.
Most of the doctors on the platform are in private practice; however this is not always true.
When you reach out for the first time, don't start selling. Instead, get curious. What is their life like now?
Jim Fratello has had great success engaging doctors by distributing copies of the book The 9 Money Mistakes Doctors Make. He hands a copy of the book to doctors and says, "Could you please take a look at this book and tell me what you think." Jim says that doctors often say something like, "Where were you 20 years ago?" He says that he also solicits opinions/insight /experiences with their own life experiences or those of their colleagues. Jim created a custom bookmaker with a picture of the book on one side and his contact information on the other.
So, now you have a way of generating a list of doctor leads and taking a fun and easy action step.
How many conversations with new doctors would you like to have each week?
Give it a try. Let me know how it works for you!
My best,
Dr. Vicki
I usually answer with a question, "Could you please describe the doctor most likely to benefit from your services that would be a good match for you?"
Maybe the answer is "Orthopedic surgeons in private practice." Or "Academic employed physicians." Or, "Woman cardiologists."
Then I usually say, "Your goal is to be the go-to-guy or go-to-gal for that group of physicians."
Then advisors usually ask, "But how do I get my FIRST doctor lead, prospects and client?"
One tool that you can use is Zocdoc. This is an online scheduling platform that you can use "off label." You simply describe what kind of doctor you want to see and your zip code. Zocdoc then offers you the names of such doctors within a radius you define. This is prospecting list for you. You can hire a virtual assistant who can create a list for you.
Most of the doctors on the platform are in private practice; however this is not always true.
When you reach out for the first time, don't start selling. Instead, get curious. What is their life like now?
Jim Fratello has had great success engaging doctors by distributing copies of the book The 9 Money Mistakes Doctors Make. He hands a copy of the book to doctors and says, "Could you please take a look at this book and tell me what you think." Jim says that doctors often say something like, "Where were you 20 years ago?" He says that he also solicits opinions/insight /experiences with their own life experiences or those of their colleagues. Jim created a custom bookmaker with a picture of the book on one side and his contact information on the other.
So, now you have a way of generating a list of doctor leads and taking a fun and easy action step.
How many conversations with new doctors would you like to have each week?
Give it a try. Let me know how it works for you!
My best,
Dr. Vicki